> Source: https://chinaipmark.com/blog/amazon-brand-registry-china/ > Updated: 2026-09-07 Guide # Amazon Brand Registry: Do You Need a China Trademark? September 7, 2026 By ChinaIPMark ![Amazon Brand Registry: Do You Need a China Trademark?](https://chinaipmark.com/wp-content/uploads/2026/08/blog-laptop-1024x730.jpg) Amazon Brand Registry requires a trademark in the marketplace country, so a US seller needs a US trademark for Amazon.com. A China trademark does not satisfy that requirement, but it serves a different purpose: stopping Chinese factories and marketplace sellers from copying your product. ## What Brand Registry actually requires Amazon checks for an active registered trademark in the country of the marketplace you are enrolling in. For Amazon.com, that means a US trademark from the USPTO. A Chinese registration will not satisfy Brand Registry in the US. ## Where a China trademark fits If your products are made in China, your supply chain and your copycats are both in China. Chinese sellers can register your name or copy your product on Temu, Shein, 1688 and other platforms. A [China trademark](https://chinaipmark.com/trademark-registration/) and a [China design patent](https://chinaipmark.com/design-patent/) give you the rights to stop them, and customs recordal adds border enforcement. ## The enforcement chain - China trademark: stops others selling under your brand - China design patent: stops lookalike products - Customs recordal: intercepts counterfeit exports at the border ## Practical advice File the US trademark for Brand Registry. File the China trademark before your product launches in China or appears on Chinese platforms, because China is first-to-file and the squatter who files first wins. Many of our clients file both at the same time. [Tell us your markets](https://chinaipmark.com/contact/) and we will map the filings you need. ## About this guide Written by the ChinaIPMark team in Changsha, China. We help overseas brands register China trademarks and design patents, and all official filings are prepared and submitted by CNIPA-registered partner agencies. **Sources:** This guide references [CNIPA](https://english.cnipa.gov.cn/) official fee schedules and examination guidance, and [WIPO](https://www.wipo.int/) materials where an international route applies. Figures are current as of the update date shown above. **Disclaimer:** This guide is general information, not legal advice. Filing outcomes are never guaranteed. See our [Terms of Service](https://chinaipmark.com/terms/) and [Privacy Policy](https://chinaipmark.com/privacy-policy/). ## Related guides - [Do You Need a China Trademark for OEM Export?](https://chinaipmark.com/blog/china-trademark-oem-export/) - [Canton Fair: Do You Need a China Trademark?](https://chinaipmark.com/blog/canton-fair-trademark-protection/) - [Does an OEM Contract Protect Your Brand?](https://chinaipmark.com/blog/oem-contract-brand-protection-china/) - [Do You Need a Trademark for Customs Recordal?](https://chinaipmark.com/blog/customs-recordal-trademark-required/) - [Stop Your Manufacturer Taking Your Brand](https://chinaipmark.com/blog/stop-factory-trademark-squatting/) ## Services - [China trademark registration](https://chinaipmark.com/trademark-registration/) - [China design patent](https://chinaipmark.com/design-patent/) - [Pricing](https://chinaipmark.com/pricing/) ## Get a quote Tell us about your brand and receive a clear quote within 24 hours. [Contact us](https://chinaipmark.com/contact/) Read next ## Keep reading October 16, 2026 ### [Do You Need a China Trademark for OEM Export?](https://chinaipmark.com/blog/china-trademark-oem-export/) You still need a China trademark if every unit ships abroad. Five risks that have nothing to do… [Read guide](https://chinaipmark.com/blog/china-trademark-oem-export/) October 16, 2026 ### [Canton Fair: Do You Need a China Trademark?](https://chinaipmark.com/blog/canton-fair-trademark-protection/) Treat the Canton Fair as a filing deadline. A booth puts your brand in front of copyists, and… [Read guide](https://chinaipmark.com/blog/canton-fair-trademark-protection/) October 16, 2026 ### [Does an OEM Contract Protect Your Brand?](https://chinaipmark.com/blog/oem-contract-brand-protection-china/) A contract gives you a claim. A registration gives you a right customs, platforms and courts act on.… [Read guide](https://chinaipmark.com/blog/oem-contract-brand-protection-china/)