Entering the Chinese market without an IP checklist is how brands lose their name and product in the first year. The checklist: trademark, design patents, monitoring, customs recordal and a launch date that gives the filings time to land.
The checklist before launch
- Search your brand in China, then file the trademark in every class you will use
- File design patents for products and packaging before tooling
- Start monitoring before publication, not after
- Record your rights with customs once registered
- Set your launch date at least 6 months after filing
Why timing decides everything
China is first-to-file, and the 3-month opposition window closes quickly after publication. A launch planned around a pending application is a launch planned around risk. The brands that enter China cleanly filed before they announced anything.
Where to start
Tell us your products, classes and launch timing, and we will build the filing plan with costs and deadlines. The contact page is the starting point, and we reply within 24 hours.
